The Unique Identification Authority of India (UIDAI) has rolled out a nationwide Mascot Design Contest on the MyGov platform, inviting residents to design an official mascot of UIDAI. The competition, open till 31st October 2025, aims to create a unique and memorable mascot that reflects Aadhaar’s core values of trust, inclusivity, empowerment, and digital innovation. The mascot will serve as the visual ambassador of UIDAI, make its communication more relatable and engaging across all age groups. It will embody Aadhaar’s spirit of service, security, and accessibility, while helping simplify communication about Aadhaar.