Awareness and Communication (A&C) refers to initiatives and activities undertaken by the National e-Governance Division(NeGD) to raise awareness and facilitate effective communication on various topics related to electronics, information technology, and digital initiatives. NeGD plays a crucial role in formulating and implementing policies, programs, and schemes related to the development and promotion of electronics, IT-enabled services, and the information technology sector in India. As part of its mandate, NeGD recognizes the importance of creating awareness and fostering communication to engage with stakeholders, to educate the public, and disseminate information on its various initiatives and programs. The A&C efforts of NeGD can include the following:
Digital Literacy Campaigns: A&C may undertake initiatives to promote digital literacy among citizens, especially in rural and remote areas. These campaigns aim to equip individuals with the necessary skills to effectively access and utilize digital technologies and online services.
Public Outreach Programs: A&C organizes events, workshops, seminars, and conferences to engage with various stakeholders, including industry representatives, academia, researchers, and the general public. These programs serve as platforms for knowledge-sharing, idea exchange, and collaborative discussions on emerging technologies, policies, and initiatives.
Information Dissemination: A&C utilizes various communication channels, including its official website, social media platforms, press releases, and newsletters, to disseminate information about its policies, programs, and schemes. This ensures that the public and other stakeholders are aware of the latest developments and can access relevant resources.
Campaigns on Government Initiatives: NeGD may launch awareness campaigns to promote specific government initiatives in the digital domain, such as Digital India, Make in India, Startup India, and others. These campaigns aim to generate awareness, build momentum, and encourage participation from stakeholders across sectors.
Collaborations and Partnerships: NeGD collaborates with industry associations, academic institutions, non-profit organizations, and other government agencies to amplify its A&C efforts. Such collaborations help leverage expertise, resources, and networks to reach a wider audience and enhance the impact of awareness and communication initiatives.