An integral component of the Digital India Programme, Awareness and Communication ( A&C) division performs a crucial role of generating and raising awareness level of Digital India Programme by disseminating information, educating and communicating to citizens about services, initiatives, service delivery channels and projects that are being offered under the Digital India Programme.
The main objectives of the Awareness and Communication Division are:
- Build Brand recognition and enhance recall value of Digital India Programme
- Facilitate and enhance multi stakeholder participation of youth, academia, industry, Government, etc in making the Digital India Programme more effective.
- Motivate stakeholders and beneficiaries to participate and benefit from various services being offered under Digital India Programme
- Facilitate demand creation among citizens for Digital India services leading to adoption of various e-services
- For promotion, publicity and marketing of Digital India Programme, a varied mix of activities are performed and media is leveraged to execute PAN India campaigns as given below: