An initiative under the Digital India Programme, is prioritizes the needs of Users’ by implementing a citizen-centric approach to User Experience (UX). It aims to ease the users’ journey when availing services digitally; facilitating personalized digital interfaces that are visually appealing, efficient, and accessible. The main goal is to promote better UI/UX practices and provide ready-to-use standard digital mock-ups, prototypes, CSS, images etc, and reusable Design Components. Additionally, UX4G is to support Product Managers, and UI/UX Designers Team from Government Departments by providing necessary handholding to improve the quality of User Experience.

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