With the initiative of the National Rural Livelihoods Mission (NRLM) by the Ministry of Rural Development (MoRD), the Government of India, SarasAajeevika, has been developed to enhance the livelihood of rural people. This online platform showcases the products made by self-managed Self Help Groups (SHGs) and federated institutions.

SarasAajeevika’s mission is to curate authentic handcrafted products nationwide. This online portal gives customers access to 100% authentic handcrafted products emerging straight from the heart of India. Along with this online platform, Digital India Corporation is well on its way with a solemn goal to provide economic upliftment for the rural artisans who are involved in preserving the heritage of the handicraft industry in India.

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