{"id":10833,"date":"2026-01-14T09:17:57","date_gmt":"2026-01-14T09:17:57","guid":{"rendered":"https:\/\/negd.gov.in\/?post_type=press_release&#038;p=10833"},"modified":"2026-01-14T09:17:57","modified_gmt":"2026-01-14T09:17:57","slug":"aadhaar-gets-a-face-uidai-launches-aadhaar-mascot-udai-%e0%a4%89%e0%a4%a6%e0%a4%af","status":"publish","type":"press_release","link":"https:\/\/negd.gov.in\/hi\/press_release\/aadhaar-gets-a-face-uidai-launches-aadhaar-mascot-udai-%e0%a4%89%e0%a4%a6%e0%a4%af\/","title":{"rendered":"Aadhaar gets a face: UIDAI launches Aadhaar mascot Udai (\u0909\u0926\u092f)"},"content":{"rendered":"<p>The Unique Identification Authority of India (UIDAI) today launched the Aadhaar mascot, a new resident-facing communication companion to simplify public understanding of Aadhaar services. The Aadhaar mascot named Udai (\u0909\u0926\u092f) will be helpful in making Aadhaar-related information more relatable, and people-friendly. It will simplify communication of Aadhaar services \u2013 whether it is about updates, authentication, offline verification, selective sharing of information, new technology adoption, responsible usage and many more.<\/p>","protected":false},"featured_media":10832,"template":"","press_release_category":[124],"class_list":["post-10833","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","press_release_category-archive-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/negd.gov.in\/hi\/wp-json\/wp\/v2\/press_release\/10833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/negd.gov.in\/hi\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/negd.gov.in\/hi\/wp-json\/wp\/v2\/types\/press_release"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/negd.gov.in\/hi\/wp-json\/wp\/v2\/media\/10832"}],"wp:attachment":[{"href":"https:\/\/negd.gov.in\/hi\/wp-json\/wp\/v2\/media?parent=10833"}],"wp:term":[{"taxonomy":"press_release_category","embeddable":true,"href":"https:\/\/negd.gov.in\/hi\/wp-json\/wp\/v2\/press_release_category?post=10833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}