Department of Electronics and Information Technology have rolled out 96000+ CSCs across country as a service delivery outlet under National e-Governance Plan (NeGP). NeGP is a major initiative of the Government of India to facilitate common man by making government services accessible to them in their locality through such delivery outlets. This plan will ensure efficiency, transparency and reliability of Government services for improving quality of basic governance. Common service centres are providing various govt. services to people like Certificates (Birth, Death, Domicile, caste, Income etc) MNREGA payments, NIELIT’s CCC courses and non government service, Bank account opening, withdrawal/ deposit, loan document, online railways and airline ticket booking, DTH recharge, etc. However current scenario revealed that there is still limited knowledge among common man about CSCs. People, particularly in the rural hinterland, are, by and large, ignorant of the functions and benefits of the CSCS. Taking cognizance of this fact and to bring the benefit of NeGP at the grass-roots level, DeitY felt the need to inform and educate people about CSC and communicate to them how these centres can changes their lives. This is why, DeitY planned to roll out a CSC rural outreach campaign in nearly 3000 CSCs across country across 16 states in phased manner.
To roll out CSC rural outreach programmes for creating awareness about various G2C services and service delivery outlets, understand the relevance and role they are currently playing in the local milieu. Facilitating direct contact with potential users for enhancing awareness about NeGP, its components amongst Citizens, Government and other stake holders
CSC outreach programme is an initiative of DeitY (Department of Electronics and Information technology) to create awareness about e- governance and support CSCs (Common Service centers) at grass root level. It is a PAN India campaign and planned to cover 2843 CSCs across 5 zones namely East, West, North, South and North East. CSCs selected for this programme are based on the performance evaluation through Online Monitoring Tool (OMT). The planning and execution of rural outreach programme is undertaken in support and coordination with state IT departments, SCAs (Service Center Agencies) and VLEs (Village Level Entrepreneurs) of respective states. The campaign was nationally flagged off by Sh. Sachin Pilot, Hon. Minister of State for Communications and IT, Govt. of India in presence of Sh. Omar Abdullah, Hon. Chief Minister of J&K from Ganderbal, Jammu & Kashmir on 24th Oct 2012. The phase-I of rural outreach programme has covered 1343 CSCs across 10 states namely Jammu & Kashmir, Uttar Pradesh, Uttarakhand, Bihar, West Bengal, Jharkhand, Maharashtra, Rajasthan, Madhya Pradesh & Chhattisgarh. The campaign was flagged off state wise by respective state Chief Ministers and by his/her cabinet member. The programme was conducted for 672 days and got completed on 24th March 2013.
Phase-II & III of the campaign was launched by Sh.Virbhadra Singh, Hon’ble Chief Minister, Himachal Pradesh on 1st August 2013. The campaign covered 1282 CSCs across 9 states namely, Himachal Pradesh, Maharashtra, Uttar Pradesh, Jharkhand, Assam, Meghalaya, Manipur, Tripura & Kerala. The campaign got concluded on 19th March 2014. A total of 22 separate mobile van units were deployed to cover the entire CSCs of 2625 CSCs.
CSC Outreach Programme is mobile unit based activation. Each unit includes a display / exhibition van, trained promoters, supervisor, AV equipments and promotional materials to conduct various infotainment activities. The campaign van travelled as per the pre-defined route map and is equipped with two laptops and data card connectivity, printer to demonstrate state specific services like Certificates, Utility payments, Land records and live delivery of any particular service that state would like to showcase to citizens. The respective VLE would be entrusted to help and demonstrate such services in his/her CSC at the time of the campaign. It has a team of artist to perform “Nukkad Naatak” and educate people about the benefits of CSCs, trained promoters to involve people for participating in activity, interactive activities such as quiz show to enhance the understanding about services and e- governance, film show to promote NeGP, leaflet / brochure distribution for strong recall. The activities are conducted simultaneously which kept people involved throughout the activity.
Diverse media tools was utilised for the publicity of outreach campaign which was undertaken by DAVP (Directorate of Advertising & Visual Publicity, Min of I&B). Leading regional publications, radio channels, cross website advertising and cinema advertising were selected. Region specific hoarding campaign was also executed to target specific audience. It was ensured that publicity is conducted through regional communication for every state to bring connect and maximise TG involvement during the campaign. The campaign was also publicised through social media that include daily uploading of activity photographs, videos and VLE speech on Citizen Engagement and NeGP page of Facebook which draw huge attention from the VLEs. The campaign has been very effective and successfully reached to the rural community of targeted states. In total awareness was created among 1,58,069 actual beneficiaries which primarily include farmers, housewives, children, daily wages workers, students, job seekers, etc. The VLEs reported immediate increase in footfall after the activity and dramatic increase in services demand. The campaign also received appreciation from state governments, VLE community, local level opinion leaders and SCA.
Duration of the campaign:- October 2012 to March 2014
|Total CSC covered||2625|
|No. of states covered||16|
|Total districts covered||145|
|No. of citizens contacted through this campaign||1,58,069|
|No of working days||1266|
|Approx distance covered (KM)||78750|
|Flag of by Chief Ministers (No. of States)||6|
To get a better idea about the outreach programmes of NeGD, have a look on the presentation here0 bytes.